With very few exceptions, most of us resent making any effort. And whenever possible, we choose the easiest way out. A quick search online will reveal hundreds of articles that explain why We’re wired to
Tag : customer experience
What recent years have taught us is that customer experience can be a game changer for business success. As Forrester Research’s Harley Manning and Kerry Bodine insightfully pointed out, customer experience is “the best predictor
Reality Check – Are Financial Services Leaders In A CX Crisis?
Financial services providers – banks, credit unions, insurers, pension funds and wealth managers – need to start reinventing themselves or they will lose a consistent chunk of their market share. 2018 is the year when
The article “Customer-Centric Shopping Experience Neuroscience Deloitte 2018” focuses on what now makes the object of strategies for marketers: the subconscious mind. In addition, in order to have a flourishing business, your approach should be
Digital technologies are more powerful than ever and they continue to grow, transforming the way we see the world. Artificial intelligence, big data, block chain, digital payments, robot advisors, are just a few examples that
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small
