Today, more than ever, brands have the power to control and develop meaningful relationships with their customers. Through digital interactions, brands are directly engaging with them, improving the shopping experience and gaining valuable data at
Category : Customer Journey
Many everyday consumer decisions are quick, fast considerations of conscious factors and desires that are sometimes supported and other times undone by nonconscious emotional influences. Emotions are so powerful that they can act like the
Chevrolet, in a first for General Motors marketing, used neurological monitoring to gauge viewer responses to ads for the 2019 Chevrolet Silverado. Paul Edwards, vice president of Chevrolet marketing, said the monitoring allowed the brand
