What does neuroscience teach us when marketers need to design and deliver great consumer experiences?In this paper, Anil Pillai brings together a unique confluence of research from neuroscience and marketing strategy to help define the prerequisites
Category : Customer Effort
In nowadays complex information environment, we have to admit that the number of choices is increasing. The volume of brands and products (sweets, clothes, cars – no matter what we want to buy) make it difficult
With very few exceptions, most of us resent making any effort. And whenever possible, we choose the easiest way out. A quick search online will reveal hundreds of articles that explain why We’re wired to
What recent years have taught us is that customer experience can be a game changer for business success. As Forrester Research’s Harley Manning and Kerry Bodine insightfully pointed out, customer experience is “the best predictor
We all know that the spread of digitisation and the access to online information has changed the way we see the retail industry. Today’s shoppers have become more demanding about the ability of big brands
Disruptive businesses like Uber and Door Dash are not growing because of superior “products” but by removing the unnecessary burden of having to move. They simply remove (exerting energy) physical action from the equation. Call
Digital technologies are more powerful than ever and they continue to grow, transforming the way we see the world. Artificial intelligence, big data, block chain, digital payments, robot advisors, are just a few examples that
