What does neuroscience teach us when marketers need to design and deliver great consumer experiences?In this paper, Anil Pillai brings together a unique confluence of research from neuroscience and marketing strategy to help define the prerequisites
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In nowadays complex information environment, we have to admit that the number of choices is increasing. The volume of brands and products (sweets, clothes, cars – no matter what we want to buy) make it difficult
With very few exceptions, most of us resent making any effort. And whenever possible, we choose the easiest way out. A quick search online will reveal hundreds of articles that explain why We’re wired to
What recent years have taught us is that customer experience can be a game changer for business success. As Forrester Research’s Harley Manning and Kerry Bodine insightfully pointed out, customer experience is “the best predictor
When you think of the workplace, does the word satisfaction ever ring your bell? Is your employer fulfilling your need of appreciation? Are you an employer who wants to grow with your brand? If these
Employee Engagement And The Importance Of Effort Assessment
During the past years we’ve seen a renewed interest from companies toward growth and investment, but with a rigorous focus on cost containment. As recent research points to high employee engagement as one of the
We all know that the spread of digitisation and the access to online information has changed the way we see the retail industry. Today’s shoppers have become more demanding about the ability of big brands
From an evolutionary standpoint, humans have certainly known how to create a comfortable, secure and generally pleasant lifestyle for themselves. Darwin’s statement of evolution is built on this exact idea: that humans’ primary objective is
Reality Check – Are Financial Services Leaders In A CX Crisis?
Financial services providers – banks, credit unions, insurers, pension funds and wealth managers – need to start reinventing themselves or they will lose a consistent chunk of their market share. 2018 is the year when
The article “Customer-Centric Shopping Experience Neuroscience Deloitte 2018” focuses on what now makes the object of strategies for marketers: the subconscious mind. In addition, in order to have a flourishing business, your approach should be
