neuro_admin, Author at Neuro for Business

SUSTAINABLE SHOPPERS BUY THE CHANGE THEY WISH TO SEE IN THE WORLD – Nielsen Report

neuro_adminApril 8, 2019April 8, 2019

by neuro_adminApril 8, 2019April 8, 20190509

A new era of sustainability is rising and it’s touching every corner of the world. Driven in part by consumers, governments, corporations and the growing visible effects of pollution, sustainability initiatives are becoming more ubiquitous,

SHOPPER TRENDS 2018 – Nielsen Report

neuro_adminApril 8, 2019April 8, 2019

by neuro_adminApril 8, 2019April 8, 20190493

Nilsen Annual Shopper Trends study provides a comprehensive overview of trends in the FMCG market and a detailed analysis of shopping patterns, attitudes and behaviors in Switzerland. The study examines the dynamics within and across

10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)

neuro_adminApril 5, 2019April 8, 2019

by neuro_adminApril 5, 2019April 8, 20190455

Have you ever asked yourself why you like a certain brand? Why you want to buy Apple instead of Samsung? Why your mouse makes that sound when you click on your computer? Nowadays, science gives

Event: Neuromarketing World Forum, Rome, 2019

neuro_adminApril 5, 2019April 5, 2019

by neuro_adminApril 5, 2019April 5, 20190575

The 8th Neuromarketing World Forum takes place in Rome on March 13-15. The conference is the industry-leading event where marketers, consumer insights professionals, researchers and academia can collaborate and learn about the latest findings in

Of Customer Effort and Journeys

neuro_adminApril 4, 2019April 5, 2019

by neuro_adminApril 4, 2019April 5, 20190459

What does neuroscience teach us when marketers need to design and deliver great consumer experiences?In this paper, Anil Pillai brings together a unique confluence of research from neuroscience and marketing strategy to help define the prerequisites

Offloading Cognition: The New Behavioral Science Approach to Winning Customers

neuro_adminApril 4, 2019April 5, 2019

by neuro_adminApril 4, 2019April 5, 20190489

In nowadays complex information environment, we have to admit that the number of choices is increasing. The volume of brands and products (sweets, clothes, cars – no matter what we want to buy) make it difficult

Why Customers Love It Easy

neuro_adminApril 2, 2019April 2, 2019

by neuro_adminApril 2, 2019April 2, 20190480

With very few exceptions, most of us resent making any effort. And whenever possible, we choose the easiest way out. A quick search online will reveal hundreds of articles that explain why We’re wired to

Where’s The Friction In Your Customer Experience?

neuro_adminApril 2, 2019April 2, 2019

by neuro_adminApril 2, 2019April 2, 20190505

What recent years have taught us is that customer experience can be a game changer for business success. As Forrester Research’s Harley Manning and Kerry Bodine insightfully pointed out, customer experience is “the best predictor

Workshop: Neuro CX MasterClass, Bucharest, November 21-23

neuro_adminNovember 1, 2018April 5, 2019

by neuro_adminNovember 1, 2018April 5, 20190453

Get actionable insights from the neuro-experts! Is your brand looking for new ways to attract customers and increase their engagement? Customers will not accurately articulate or express their needs or desires, you need to get

The Neuroscience of Employee Engagement

neuro_adminAugust 5, 2018March 28, 2019

by neuro_adminAugust 5, 2018March 28, 20190510

When you think of the workplace, does the word satisfaction ever ring your bell? Is your employer fulfilling your need of appreciation? Are you an employer who wants to grow with your brand? If these

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