A new era of sustainability is rising and it’s touching every corner of the world. Driven in part by consumers, governments, corporations and the growing visible effects of pollution, sustainability initiatives are becoming more ubiquitous,
Nilsen Annual Shopper Trends study provides a comprehensive overview of trends in the FMCG market and a detailed analysis of shopping patterns, attitudes and behaviors in Switzerland. The study examines the dynamics within and across
The 8th Neuromarketing World Forum takes place in Rome on March 13-15. The conference is the industry-leading event where marketers, consumer insights professionals, researchers and academia can collaborate and learn about the latest findings in
What does neuroscience teach us when marketers need to design and deliver great consumer experiences?In this paper, Anil Pillai brings together a unique confluence of research from neuroscience and marketing strategy to help define the prerequisites
In nowadays complex information environment, we have to admit that the number of choices is increasing. The volume of brands and products (sweets, clothes, cars – no matter what we want to buy) make it difficult
With very few exceptions, most of us resent making any effort. And whenever possible, we choose the easiest way out. A quick search online will reveal hundreds of articles that explain why We’re wired to
What recent years have taught us is that customer experience can be a game changer for business success. As Forrester Research’s Harley Manning and Kerry Bodine insightfully pointed out, customer experience is “the best predictor
Get actionable insights from the neuro-experts! Is your brand looking for new ways to attract customers and increase their engagement? Customers will not accurately articulate or express their needs or desires, you need to get
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