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SHOPPER TRENDS 2018 – Nielsen Report

Nilsen Annual Shopper Trends study provides a comprehensive overview of trends in the FMCG market and a detailed analysis of shopping patterns, attitudes and behaviors in Switzerland.

The study examines the dynamics within and across retail channels. Although shopping frequency increased across all formats in 2017, supermarkets experienced a slight loss of penetration whereas convenience stores significantly expanded their buyer base. In recent years, more and more formats have entered the market, with the result that consumers increasingly divide their purchases among different businesses and thus exacerbate competition. The number of Swiss sales outlets per format is recorded annually by Nielsen and summarized in the Trade Dimensions Poster.


The Nielsen Shopper Trends Study is conducted annually in more than 50 countries. 1,003 participants in Switzerland were interviewed online between October 27 and November 14, 2017.

Want to know more about the Shopper Trends Study or the Nielsen Trade Dimensions Poster?

See also

What’s Next For Brick&Mortar Retail?


The Neuroscience of Employee Engagement


How Can Retailers Keep Up With Customers?


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