Customer Effort

Of Customer Effort and Journeys

What does neuroscience teach us when marketers need to design and deliver great consumer experiences?In this paper, Anil Pillai brings together a unique confluence of research from neuroscience and marketing strategy to help define the prerequisites of next generation consumer experience as brands battle it out in an ever competitive landscape with diminishing consumer loyalty. A rather clever and interesting experiment, led by Michael Treadway at Vanderbilt University, sheds light on what we, perhaps intuitively always knew.

Anill Pillai is a veteran customer engagement strategy expert. His area of expertise is in building and
executing customer engagement, customer experience and customer centricity solutions for organizations. He isa Director at Terragni Consulting Ltd. and Buyer Brain Ltd.

See also

The New Behavioral Science Approach to Winning Customers


Why Customers Love It Easy


What’s Next For Brick&Mortar Retail?


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